I often bow down to the divine knowledge and creative thought that is TED — and no, I don’t mean Ted, the talking bear that we all secretly wished we’d had when growing up, I mean TED, the nonprofit devoted to Ideas Worth Spreading organisation. And while browsing their articles, I often think to myself “What a genius idea!”, and feel good for having read it. Well this time, it’s their celebration of other people’s genius ideas that caught my attention and respect.
Now that we all fast-forward or skip adverts wherever possible, I can’t help but think that while we’re winning on promotional censorship, we’re possibly losing out on that rare extraordinary advert that enriches us. Yes, I know, they are very rare. But take a look at TED’s collection of ads worth spreading and I think you’ll agree, you can’t help but feel inspired.