Let’s start a revolution…


It’s the year 2016, and I’m inciting a retailers’ revolt. Well, sort of. When you stock nothing but the best on your shelves in the first place, there’s no need to begin slashing prices to entice customers through the door. Instead, have faith in your product, have faith in your customer, and most of all have faith in your own judgement. So the message in my latest Beauty Buzz column is simple. Just don’t do it…a sale, that is.

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