New trends and end of eras

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Isn’t she a beaut! The front cover of April 2018’s Natural Beauty News is all about the phenomenal male grooming category, which is at last achieving some tangible disruption in the world of natural beauty. Jam-packed with insightful opinion pieces and trend watches, this latest issue is a bitter-sweet one for me; it opens the door on a flurry of new growth in the market, but it closes on my much-loved stint as Editor.
I’m sad to say goodbye to the publication after so many years at the helm, especially one that started out in life as a nugget of an idea I had over 10 years ago, but I fully understand and support the team at Diversified’s decision to lead their editorial from in-house, especially now that they have Rosie Greenaway on board at NP, who is doing such a fabulous job.
It’s been a real pleasure working with both my Diversified family and colleagues in the wider industry, and I, of course, remain a strong advocate of the natural beauty sector and all that it stands for. It also goes without saying that my wings are now free to explore new territory ‘conflict of interest’-free, so if any brands in the beauty sphere require anything editorial, I welcome you to get in touch.
So long NBN, I wish you well.

It’s live. It’s clean. It’s a Fairline dream.

The new Fairline Yachts website, which showcases the Targa range, Squadron range and much anticipated F-Line, has gone live and looks stunning. Designed by digital agency Shotgun Front, and copy written by myself, the fluid, user-friendly website lets the yachts speak for themselves. It’s been a pleasure to be involved in this project.

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Surfing the wave

She sure is a beauty. Issue 13 of FRASER, that is. if you haven’t sneaked a peak just yet, click here for some insight into the world of elite brokerage, ocean projects, and inspiring craftsmanship. It’s all there, encapsulated in one beautifully designed and passionately written publication. I’m proud to be editor of this.

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NEW! Managing Editor of Superyacht 25

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My feet have only just landed on British soil after an exceptional 2017 Monaco Yacht Show, and they’ve hit the ground running headlong into one of my exciting new book projects – Superyacht 25.

Launched at MYS, produced by The Superyacht Group, and supported by MB92 to celebrate their joint 25th anniversary, the luxury coffee table book will highlight the most iconic personalities in the industry, the most memorable superyachts, and the favourite anecdotes of those who have shared the past 25 years in the industry.

Have your say and vote for your idols, inspirers, peers, and firm favourites by heading to the dedicated website page, and clicking on the link to vote. Hurry, the countdown has begun!

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Put your brand at the heart of the story…


To be a great copywriter, you need to have a talent for sparkling prose, to always be curious, to get the reader to take action, to accurately work at speed, and to deliver to tight deadlines.

The essence of copywriting is putting your brand at the heart of the story.

If you think you’ve got it covered, then top marks.

If not, email me on, and together, we can tell a story that won’t be forgotten.



Travelling the world, page by page…

Tasked with writing the copy for Simply Abu Dhabi’s ‘Travel Icons of the World II’ special edition recently, I set sail in my mind’s eye on a voyage of discovery across land and sea to discover some of the world’s most decadent hidden delights, celebrated gems, and coveted abodes on the globe…

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