Going Dutch!

The second press release written for Dutch innovator VRIPACK marks the beginning of a wonderfully collaborative and enjoyable working relationship. And what better way to kickstart the proceedings than with an SUV of the seas – M/Y ROCK is the yachting industry’s first ever pocket rocket! Read the full story here.

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New trends and end of eras

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Isn’t she a beaut! The front cover of April 2018’s Natural Beauty News is all about the phenomenal male grooming category, which is at last achieving some tangible disruption in the world of natural beauty. Jam-packed with insightful opinion pieces and trend watches, this latest issue is a bitter-sweet one for me; it opens the door on a flurry of new growth in the market, but it closes on my much-loved stint as Editor.
I’m sad to say goodbye to the publication after so many years at the helm, especially one that started out in life as a nugget of an idea I had over 10 years ago, but I fully understand and support the team at Diversified’s decision to lead their editorial from in-house, especially now that they have Rosie Greenaway on board at NP, who is doing such a fabulous job.
It’s been a real pleasure working with both my Diversified family and colleagues in the wider industry, and I, of course, remain a strong advocate of the natural beauty sector and all that it stands for. It also goes without saying that my wings are now free to explore new territory ‘conflict of interest’-free, so if any brands in the beauty sphere require anything editorial, I welcome you to get in touch.
So long NBN, I wish you well.

Put your brand at the heart of the story…

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To be a great copywriter, you need to have a talent for sparkling prose, to always be curious, to get the reader to take action, to accurately work at speed, and to deliver to tight deadlines.

The essence of copywriting is putting your brand at the heart of the story.

If you think you’ve got it covered, then top marks.

If not, email me on juliazaltzman@gmail.com, and together, we can tell a story that won’t be forgotten.

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Crunching the cloud

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I’m thrilled this month to have joined the team at Brighton-based digital hub of innovation Crunchboards. Having been commissioned to help out with the company’s copywriting needs, I’ve been learning all about the surprisingly interesting world of cloud accounting!

Who’d have thought all this virtual stuff could be so engaging to a good old-fashioned print-loving gal like myself. But I am now fully up to speed with cash flow forecasting, creating business budgets and tracking KPIs too!

And if you’re a small business owner – and yes that includes all you media sole traders out there – regardless of what industry you’re in, you need to be getting in on the action too. Crunchboards have basically done for cloud accounting software what WordPress did for web design. It’s nothing short of revolutionary.

If you’re in need of copywriting or proofreading assistance, you can reach me on juliazaltzman@gmail.com