Winter is coming!

Cooler climes have arrived and winter is nearly here (in two days, to be precise). There’s nothing else for it. It’s time to jump aboard a yacht of your dreams and dive head first into life-affirming adventure. The 2018/19 issue of FRASER gives you a little taste of what to expect when you arrive…

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Planes, yachts and tenders…

Monaco Yacht Show 2018, what a whirlwind experience that was. From award-winning design to innovative propulsion, the myriad of advances within the yachting industry was proudly on display.

Being in the thick of it as a freelance writer and editor is a privileged place to be. Taking it all in from my unbiased perspective enables me to see the multi-faceted dimensions of the yachting industry as a whole, not to mention stepping aboard all manner of vessels represented by a global community of shipyards, brokerage houses, designers and suppliers.

This was my eighth Monaco Yacht Show – it never fails to impress. Taking a tender to work will always be my favourite mode of public transport too. And the added bonus of a Red Arrows fly by this year was the cherry on the cake for me.

Bloomin’ marvellous

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It’s not often that I get the opportunity to write about garden design, but this sensorial spread which features in the July issue of Canary Wharf magazine embraces patio peonies, balcony bouquets and intelligent planting for compact exterior havens. Lush from beginning to end.

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The mind’s eye

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Have you ever seen something so incredible, you can’t quite believe your eyes? Where reality and fantasy become one, differentiated by a few infinitesimal details that may or may not be there? If the answer is yes, then you will already recognise the above, and if not, then feast your eyes on hyperrealist art, and let the disbelief begin.

To read my article in full, visit Navigator magazine online.

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New trends and end of eras

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Isn’t she a beaut! The front cover of April 2018’s Natural Beauty News is all about the phenomenal male grooming category, which is at last achieving some tangible disruption in the world of natural beauty. Jam-packed with insightful opinion pieces and trend watches, this latest issue is a bitter-sweet one for me; it opens the door on a flurry of new growth in the market, but it closes on my much-loved stint as Editor.
I’m sad to say goodbye to the publication after so many years at the helm, especially one that started out in life as a nugget of an idea I had over 10 years ago, but I fully understand and support the team at Diversified’s decision to lead their editorial from in-house, especially now that they have Rosie Greenaway on board at NP, who is doing such a fabulous job.
It’s been a real pleasure working with both my Diversified family and colleagues in the wider industry, and I, of course, remain a strong advocate of the natural beauty sector and all that it stands for. It also goes without saying that my wings are now free to explore new territory ‘conflict of interest’-free, so if any brands in the beauty sphere require anything editorial, I welcome you to get in touch.
So long NBN, I wish you well.

NEW! Managing Editor of Superyacht 25

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My feet have only just landed on British soil after an exceptional 2017 Monaco Yacht Show, and they’ve hit the ground running headlong into one of my exciting new book projects – Superyacht 25.

Launched at MYS, produced by The Superyacht Group, and supported by MB92 to celebrate their joint 25th anniversary, the luxury coffee table book will highlight the most iconic personalities in the industry, the most memorable superyachts, and the favourite anecdotes of those who have shared the past 25 years in the industry.

Have your say and vote for your idols, inspirers, peers, and firm favourites by heading to the dedicated website page, and clicking on the link to vote. Hurry, the countdown has begun!

http://www.superyachtnews.com/superyacht25/?vote

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Put your brand at the heart of the story…

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To be a great copywriter, you need to have a talent for sparkling prose, to always be curious, to get the reader to take action, to accurately work at speed, and to deliver to tight deadlines.

The essence of copywriting is putting your brand at the heart of the story.

If you think you’ve got it covered, then top marks.

If not, email me on juliazaltzman@gmail.com, and together, we can tell a story that won’t be forgotten.

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LEGO has it covered

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I simply adore the LEGO front cover of Northrop & Johnson’s spring issue of Navigator. It’s taking all of my adult self-restraint to not break open my children’s LEGO box and start building.

Such a simple, yet clever way of creating an eye-catching cover that gets its readers’ artistic juices flowing before they’ve even turned a page. Navigator, I applaud you.

Lovin’ the look of my two features this issue carries, as well…

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Spreading the love

Ted captivated by the TV

Ted captivated by the TV

I often bow down to the divine knowledge and creative thought that is TED — and no, I don’t mean Ted, the talking bear that we all secretly wished we’d had when growing up, I mean TED, the nonprofit devoted to Ideas Worth Spreading organisation. And while browsing their articles, I often think to myself “What a genius idea!”, and feel good for having read it. Well this time, it’s their celebration of other people’s genius ideas that caught my attention and respect.

Now that we all fast-forward or skip adverts wherever possible, I can’t help but think that while we’re winning on promotional censorship, we’re possibly losing out on that rare extraordinary advert that enriches us. Yes, I know, they are very rare. But take a look at TED’s collection of ads worth spreading and I  think you’ll agree, you can’t help but feel inspired.